Eight specialists. One conversation.
Describe your business in a sentence. Eight specialists work out where it runs, who sees it, what the ads say and what happens on day four - then it runs, and tells you the truth about what actually happened.
You type
It is also the only one that will tell you no. If finding a customer costs more than that customer earns you, it refuses to start and shows you the arithmetic.
How it works
In your own words, in one message. It reads the price, the cost and the budget out of a sentence and asks for whatever is missing - one thing at a time, with the reason it needs it.
Not one assistant guessing. A desk works out the economics, the audience, the account structure, the daily spend, the ads, the measurement, the risks and the first fortnight - each from your numbers.
The honesty check runs on arithmetic you can audit. If a customer costs more than one earns you, it refuses to start and tells you which lever moves it.
Budget moves toward whatever is working, weak ads get stopped, and every decision records why. Then it shows you what the platforms claimed against what actually sold.
The technology
Behind the conversation sit eight modules with separate remits, each reading your figures and the decisions the ones before it made. A question about the ads wakes the desk that owns the ads. A finished brief wakes all eight.
Every line is computed from your price, your cost and your budget. The trade wording is there for anyone who wants it, and hidden for everyone who does not.
The honesty check
A phone case at $89 that costs $74 to make leaves you $15. Finding a buyer for it is projected at $67. Every advertising tool ever built would take that money and run the campaign.
This one refuses, shows the arithmetic that made the decision, and tells you which lever actually moves it. Push it, and it refuses again.
Per sale, before a penny of advertising is spent. Planning averages, and the page shows you every one of them.
The product
Budget moves toward whatever is buying customers most cheaply. Weak ads get stopped. Each one is written down with its reason.
Every platform claims the buyers it touched. Added together they count the same person twice. One ledger, keyed by person, shows you the gap.
What happened, in sentences. No dashboard archaeology to work out whether the month went well.
Genuinely different arguments rather than one idea in four fonts, and each one dropped when it stops earning its place.
Client names and figures in these captures are fictional sample data.
Small and medium business
Describe it in a sentence and get a checked, running campaign with a plan you can actually read. No jargon, no dashboard to learn, and it will tell you if the numbers do not work.
Agencies and enterprise
Every client workspace on one screen, an anomaly caught across accounts before the client calls, and one action applied to fifty campaigns at once. Separate sign-in, separate dashboard.
One sentence is enough to find out whether advertising is worth it for you. If it is not, it will say so before you have spent anything.